About Us
L&Wen Brand Story
Blossom the Flower of Beautiful Love
In the cold winter of 2019, a group of makeup enthusiasts gathered together, joining hands to create an unparalleled makeup series in the industry. They decided to rewrite the existing product formulas and produce a brand new range that had extra shine and long-lasting durability. These passionate founders set their lifelong pursuit to be centered around "producing affordable, high-quality makeup and personal care products suitable for all skin."
They devoted a great deal of time and effort into meticulous research and development, ultimately creating a series of products with additional shine and long-lasting properties. Their original intention was to provide considerate, affordable, and high-quality makeup and personal care products for every beauty-loving woman.
The beautiful brand name, L&Wen, was derived from the synthesis of the names of the two founding couples. They were an ordinary couple in their daily lives, experiencing the ups and downs of life together. In them, there was a profound dedication and faith in love. At that time, they were not wealthy, living a modest life. However, even in tight financial situations, the husband still wanted to buy makeup products that his wife liked, hoping to bring her a touch of joy and beauty.
Yet, the wife politely declined time and time again. She didn't want her beloved husband to bear any additional financial burden for the sake of her beauty. She understood that while makeup could enhance her beauty and confidence, family happiness and warmth were even more important. The husband would often sigh, "If there were affordable and safe makeup products, my wife wouldn't have to suppress her desire for beauty."
Thus, motivated by love and beauty, L&Wen was born! This brand attracted more and more like-minded people, devoting their all to providing safe, cost-effective, and dazzling makeup products for all beauty-loving ladies.
However, the significance of the L&Wen brand goes far beyond that. It symbolizes a commitment to love, a beautiful flower blooming in the sea of makeup. Each product is a heartfelt response from the founders to love, expressing their sincere emotions and dedication, offering endless beauty to each user.
For every consumer of L&Wen, their products are not just makeup, but also a deep companionship and care from the heart. Each use is a affirmation of their own beauty and a continued trust in the consistency of the L&Wen brand.
"For Love's Sake, Infinite Beauty for You!" This short slogan reveals the profound emotions behind the L&Wen brand. They hope that every woman can find the beauty that suits them best, using makeup to showcase their unique charm. And this beauty is not for the sake of others' gaze, but for the self-confidence and happiness deep within.
In the world of L&Wen, love is the driving force, and beauty is the goal. They believe that the power of love can illuminate the heart of every woman, and beauty is the best testament to this love. Whether it's the busy urban white-collar workers or the warm home-making housewives, every woman deserves to have her own infinite beauty.
Because of love, L&Wen continues to move forward and innovate. They will continue to put their heart into providing more surprises and touches for every beauty-loving woman. Because they deeply understand that the power of love is eternal, and beauty is never fading.
The birth of the L&Wen brand is a love and pursuit of beauty, and also a firm adherence to love and sincere emotions. They are willing to convey this love to every woman who uses their products, allowing them to bloom their most beautiful self in the world of makeup.
Just like the flowers blooming in spring, the L&Wen brand blooms the flower of love in the world of makeup, using genuine love and beauty to brighten the lives of every woman. Let us all look forward to this flower of love blooming even more dazzlingly in the makeup industry. May the fragrance of the flower of love always accompany us, bringing us endless beauty.
Address: LWEN, No. 2076 YueLiangWang Avenue, Nanshan District 73001 Shenzhen, 518000 广东, 中国
Phone number: 966-535162527